In 2016, Tyson Foodservice planned to launch a newly created chicken product. They needed promotional materials to help sell the new product to their customers. We worked with the culinary team at FoodIQ to create recipes with the new product, and shot these recipes in a playful way to showcase versatility. Using this photography, we created online assets to speak to current Tyson Foodservice customers, and we created instructional sell sheets to help the Tyson Foodservice sales team speak to customers face-to-face.

Agency: The Marlin Company, Client: Tyson Foodservice, Account Service: Denean Pryor, Creative Director: Matt Rose, Chris Rock, Junior Art Director: Dominique Barnes

Scope

• Photoshoot DIrection

• Sell Sheets