Skin™ & Tough Skin™ Brand Identity and Packaging
Skin™ is a brand started by Jazz Colgan, a woman living with vitiligo, which is a skin condition that results in the loss of pigmentation in ones skin.
Jazz started Skin™ to fill a gap in the beauty industry. For many with vitiligo and other skin sensitivities, the beauty industry tries to convince these people that their skin needs to be “fixed”.
Skin™ pushes against that notion by providing all-natural skincare products for everyone with sensitive skin in an effort to help them love the skin they’re in by giving them gentle skincare products made to protect it.
Tough Skin™ is another branch of Jazz’s business. It’s an online community where others living with vitiligo can come and share in their experience.
Scope
Branding
Logo
Color palette
Packaging labels
Brand book



