For Crocs’ 2022 global Come As You Are Campaign, I helped push the visual direction to a new place for the brand.

Crocs’ product team crafted a theme for the year that they called “We Must Create”. This theme was rooted in the idea that consumers were looking for ways to make products their own so they could most effectively showcase their individuality.

To show these consumers that Crocs was able to meet their creative needs, I crafted a flexible suite of creative elements inspired by punk DIY and 90s/00s internet nostalgia. The result was an annual campaign that was colorful, energetic, and fun, just like Crocs.

Agency: Crocs in-house team, Creative Director: James Gardner, Associate Creative Director: Chris Skiles, Copy Manager: Julie Boyle, Art Director of Brand: Youri Zaragoza, Senior Brand Designer: Dominique Barnes, Photography Producer: Katie St. Peter, Photography Art Director: Anne Crump

Scope

• Campaign Design

• Campaign Guidelines

• Typography

• Color

• Layout Direction

• Creative Elements