At the start of the 2020 coronavirus pandemic, the Crocs brand had found a way to give back to the community. For months, Crocs generously donated footwear to essential workers. In June, Crocs launched their first-ever Pride collaboration through a partnership with actress Ruby Rose. And in the wake of the public murder of George Floyd, Crocs donated money to the NAACP. By donating shoes and money, and by creating new products, Crocs helped bring awareness to large-scale, human rights issues.

To continue this step in the right direction, I pitched a Croc the Vote! social campaign with the goal of encouraging Crocs followers to be active participants in the democratic process for the upcoming 2020 presidential election. By encouraging people to vote, we move from bringing awareness to an issue, to driving meaningful change to the issue.

For this campaign, Crocs posted 3 social posts with hand-lettered messages, using the caption to push action. Each post contained our “Vote” Jibbitz™ charm as well letting fans know it was available for purchase.

Agency: Crocs in-house team, Creative Director: James Gardner, Senior Brand Designer: Dominique Barnes, Senior Copywriter: Julie Boyle, Social Media Management: Sierra Thomas, Maiya Mindoro

Scope

• Hand lettering

• Social Posts